Over the past 25 years, there's been a net increase in sales at sporting goods stores on the scale of billions of dollars, with annual sales in the last five years consistently surpassing $45 billion. Marketing and branding have emerged as critical needs in this industry’s space, which has a sport for every demographic—and a requirement to stay competitive in every possible form of consumer reach. Here at Tusco, we see firsthand how every detail counts when creating our sporting goods and outdoor clients’ displays.

The Unique World of Sporting Goods and Outdoor Displays

Customers often need to see their goods before deciding to buy, particularly if they use those goods in a competitive capacity. They need to make sure the products they're interested in will interact well with their bodies. They need to sample the materials to come to trust both their endurance and their performance.

Consumers must be visually drawn to merchandise and then able to pick up items and interact with them. Along with that, they must easily be able to choose a different size or color. These are some of the generalizations we can draw, although there are further needs that depend on the industry and demographics involved. A football fan in Oakland will have different needs than a hunter in Wisconsin.

factored in to your final display product to get maximum consumer engagement and maximum value. Some key considerations include:

• Positioning of merchandise
• What's being displayed (an apparel display operates differently from mixed-apparel and accessories display)
• Points of interaction and potential vulnerabilities
• Lighting
• Colors
• Materials
• Cost
• Brand placement
• In-store placement
• Attractiveness
• Seasonality

Sporting Goods Displays Can Benefit From Our Reliable and Nimble Advantage

Here at Tusco, we can help you build displays that stand out amongst the other brands in a retail space. We have over half a century's worth of experience designing and assembling displays for our clients. And while we have a massive library of examples and tested ideas to pull from—in addition to new creativity—we celebrate the fact that each new display we design and build represents a unique set of needs.

Contact Tusco online or by phone to learn more about our outdoor and sporting good display capabilities.