Phygital Shopping: Combining eCommerce with In-Store Shopping
Our world runs on technology. According to the Pew Research Center, 97% of Americans own a cellphone while 85% of those own smartphones. Between COVID and the rise of smart technology, shopping has become a commodity of the digital age. Convenience has always been appealing to shoppers, but they also shop based on their senses. They want to feel items, pick them up and look at them, before considering buying the product.
Thanks to Phygital Shopping, by combining the digital aspect of eCommerce with the physicality of in-store shopping, consumers can enjoy the experience while reaping the rewards of convenience. P2P defines “p...