Tusco Display blog
Tusco Display blog

Blog

Wayfinding

Parents watching “Moana” on repeat during quarantine are well aware of the term “wayfinding.” Stores continue to navigate being open in a COVID world, including new expectations from shoppers, driving changes in operations Some stores are utilizing one-way aisles and directional signage that creates a specific flow to traffic within the store. For Aldi’s shoppers, this is nothing new. Aldi’s has long had a specific funnel style set-up that most customers learn and adhere to. And when someone goes “against the flow” it is almost unsettling. The expectation is there that others will follow the set order that is expected for visiting certain stores.

temp-post-image

As we are finding our way into and through stores, we are seeing behaviors changing in how people pick up their grocery items as well. From my own observations, people seem to do less meandering and follow a more structured and direct path through the grocery store. Stores are upgrading their apps to allow for scan and go check out as well as searching for items via device, instead of asking an employee for assistance. A McKinsey survey showed nearly three quarters of surveyed shoppers have changed a shopping behavior since the beginning of COVID, with convenience and wayfinding technology taking the lead among shopping shifts. The National Retail Federation breaks down what’s been working and what consumers are looking for in this recent blog.

Admittedly, I have only been frequenting the local home improvement and grocery stores and have not yet returned to browsing in Kohls or Marshalls. As we return to stores, will layouts and aisles change to accommodate distancing between patrons? Will we see displays set-up to keep groups from congregating in one area? Only time will tell, but we know shoppers are returning and looking to find their way again.