Tusco Display blog
Tusco Display blog



The Olympics captivate us, don’t they? We marvel at the feats, strain to see our nation’s athletes compete, hope for success. None of us may expect to compete at that level but we can still learn from it. Here are a few ways to apply Olympic lessons to our lives.
1. Persistence pays. How many stories did we hear of athletes overcoming tremendous odds to succeed? Look no farther than the Paralympics which start this weekend for more such inspiring stories.
2. Set goals. If you don’t know where you’re going, what you’re trying to achieve, how will you know when you get there? How many athletes reached London without explicitly making it their goal?
3. Feed your passion. Dreams are not enough; passion pushes people to perform. Just “keepin’ on keepin’ on” doesn’t lift your game to winning heights. Find your passion then feed it.
4. Teamwork trumps talent. Think of the sand volleyball duo of Misty May-Treanor and Kerri Walsh Jennings. There may have been better, younger, faster athletes across the net but no better team in the history of the game. Their teamwork was their advantage.
5. Have some fun. Performance takes a great deal so you better build in some fun or what you’re doing will become drudgery.

None of us may be Olympians but we can all be champions.

At Tusco, we had a client who needed some in-store equipment in their London flagship store. Their Chinese supplier had failed them. Our team sprang into action, went to Olympic lengths, worked around the clock and met this emergency need in record time. We helped our client win in London. We received no medal but we showed our mettle.