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Integrating Seamless Ecommerce

Integrating Seamless Ecommerce

Ecommerce demand has been growing among consumers for years, that’s no secret. But the Covid pandemic has certainly exploded the buy online pick up in store (BOPIS). Some retailers, such as Kohl’s and Lowe’s, had begun to integrate these options into their offerings even prior to Covid and capitalized on this innovation swiftly at the onset of shutdowns. Lowe’s, having made significant investments in their technology and Ecommerce offerings in 2019, was poised to use these innovations to bolster their market standings. But how do these big boxes take advantage of Ecommerce while also supporting their physical stores? They create a frictionless experience between the two.

Navigation Apps

Offering store navigation in the company’s proprietary app is one way to create a great experience. Consumers way want to research online, but see the product in person before committing. In the Lowe’s navigation app, customers can locate their query quickly and easily without needing to find an associate for assistance. They can shop on their couch, make shopping comparisons, and then head to the store where they can quickly locate the product and get it in their hands before making a purchase. We know consumers want that instant gratification of touching and inspecting items, and Lowe’s is using technology to encourage it.

Connected Inventories

In order to provide customers with a great experience, companies need to invest in the technology that can create it. One way is through a connected inventory monitoring system – a concept that Kohl’s and Lowe’s have both embraced. By digitally tracking their inventories in one database, consumers can see instantaneously if the item they are searching for is available in their local store. The Kohl’s app has been innovative with this feature, allowing BOPIS purchases to occur within two hours of an order being placed!

Smart Displays

To make these new tech features work, companies must integrate their point of sale software with their inventory tracking. Another option is integrating a smart display for items that will automatically count an item being removed from the display instead of waiting until the item is purchased. These displays can be highly detailed and custom designed to meet a brand’s specific needs while better serving customers in person and digitally. We can help you design a better display to serve your customers. Connect with one of our team members today!