Tusco Display blog
Tusco Display blog


In-Store Architecture

My daughter just started a college architecture class. This got me thinking about what architecture is. It usually refers to the practice of designing and constructing buildings. More broadly, the term may also reference the complex or carefully designed structure of something, like the architecture of an elaborate garden, the composition of a chemical structure or a spiderweb.

What companies like Tusco Display do may be likened to interior architecture. We carefully design structures to hold products, communicate messages, entice shopper engagement – all on a budget. We employ our understanding of a variety of materials, engineering precepts, assembly methods, and the design esthetic to please both the client and those whom they wish to serve.

Unlike conventional architects, custom display companies often must create structures in a matter of days or weeks, not months and years. Our structures are meant to last months or years, not decades or centuries. Still, whether it’s a giant building or a small countertop display, our output must meet the needs of our clients and their intended audiences.

We don’t build monuments or skyscrapers in our industry, but we DO build visceral connections between shoppers and makers of products. And we help our clients build their businesses.