Tusco Display
Tusco Display

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Innovation

According to a recent Harvard Business Review, Procter & Gamble is developing a “new-growth factory” to combine the best features of Edison’s labs and Ford’s assembly lines to deliver fast, far-reaching breakthroughs. That’s helped the company’s innovations hit their profit-and-revenue targets 50% of the time, up from a 15% a decade ago, and executives say they expect innovation-driven revenue to double again in coming years. “We know from our history that while promotions may win quarters, innovation wins decades,” says P&G chairman and CEO Bob McDonald.

The custom display world understands innovation: it’s what we do every day. Finding effective ways to cost-effectively attract the attention of shoppers that leads to purchase requires new thinking, new materials, new techniques and new insights on every project. As marketing-at-retail professionals, we embody innovation – or we are out of business.