Tusco Display blog
Tusco Display blog


Buy Online, Pickup In Store

Product Display & the BOPIS Model

When it comes to retail, we know that frictionless shopping experiences and convenience win the day – and that these influences are sometimes even more important than the product itself.

The global pandemic tested the mettle of many retailers in this regard, posing the question: How do we make a seamless shopping experience for customers when the volume of daily in-store browsers is down, and we can’t offer the same shipping advantages as online giants?

For many brick-and-mortar retailers with an online presence, adopting a BOPIS model has become a valuable way to chase an “Amazon-like” experience for their customers.

What is BOPIS?

BOPIS stands for “Buy Online, Pickup In Store.”

While not new, the BOPIS model has provided broad advantages to both consumers and retailers during the 2020 pandemic. With a BOPIS option in place, retailers were able to create a surrogate for instore browsing when social distancing shifted the buyer mindset more toward utility and away from casual perusing.

Adding items to an online cart allowed consumers to make their purchase decision in their own time before they step foot in the store. Then, in as little as an hour from purchase in some cases, they can pick up their purchase with minimal contact.

For retailers, this leads to higher purchase volume and the added benefit of avoiding last mile shipping costs associated with delivering to customers’ homes.

Product Display & BOPIS Shopping

In-store pickup options allow retailers to offer a competitive shopping option while saving on overhead and shipping costs, but how can product display make an impact with this model?

Higher In-Store Foot Traffic

BOPIS brings the customer into the store itself, tying together both convenience for the consumer and higher foot traffic for the retailer. With this in mind, prioritizing POP displays (in this case, let’s say that stands for “Point of Pickup”) and end caps from the store’s front doors to the pickup counter can help retailers take advantage of last-minute purchase adds.

Restock Management & Product Display

Retailers without a BOPIS option need two inventory systems: one for distribution centers and one for stores. Online orders would be fulfilled through distribution centers, while in person purchases would be fulfilled with at-store inventory. However, with BOPIS, most large retailers include their in-store inventory when you are making purchases online. From a display perspective, this can translate to more inventory on hand to restock displays.

Seamless Brand Experience

BOPIS allows retailers to put items in the hands of online shoppers in a matter of minutes. For that reason, your consumer has fewer meaningful opportunities to interact with your brand. Branded display at key touchpoints throughout the pickup process help connect the experience to your brand and can build deeper trust and customer loyalty.

BOPIS Is A Trend With Staying Power

According to Business Insider Intelligence, 70% of US shoppers have used BOPIS more than once before the pandemic. At the time, half of those consumers say the option to pick up their order in store was what convinced them to buy. It’s safe to say that sentiment is even more true looking into 2021.

As more retailers adopt BOPIS into their omnichannel retail stack, setting your brand experience apart with fewer points of in-store contact will be key.

Learn more about how displays can elevate your products and brand in the eyes of pick-up shoppers. Schedule a discovery call with one of our display experts.