Holiday Shopping In 2021: Short Supply And High Demand

Throughout the pandemic, Tusco Display has been focused on maintaining operations while keeping our teams safe despite uncertainty. Now, over a year into the COVID-19 pandemic, we can look forward to the end of 2021 looking a lot more “normal.”

With domestic travel restrictions lifted, vaccinations more accessible and more available knowledge about the disease, families are eagerly planning their holiday get-togethers.

Consumer confidence may be growing around mitigating COVID-19 and the delta variant’s effects, but one issue still may delay the holiday cheer – broken supply chains.

Delta’s Impact On In-Store St...

Retail foot traffic took a hit in 2020. Faced with lockdowns and business closures, retailers saw their in store sales decrease while e-commerce and omnichannel offerings buoyed their performances. Some retailers took risks in announcing innovative partnerships that created demand and new experiences within their stores. Kohl's has been a leader in creating these partnerships in multiple, mutually beneficial ways. From their early work with Amazon to accept returns in store and then offer an instore shopping discount, to their recently implemented Sephora branded shops within their locations, Kohl's is leading the way in changing the game for the instore world.

Driving Foot Traffic

Small scale...

Online grocery shopping exploded during the early days of the Covid pandemic. Consumers continue to love the convenience and the service is likely here to stay. A June 2021 survey of shoppers by online platform Rosie revealed the 50% of those shopping online do so to save a trip to the store and avoid waiting in line. Most respondents (a whopping 80%) reported plans to continue to order online at the same frequency in the next 12 months.

When consumers aren’t making the trip into the store, how can brands and retailers make the biggest impact on customers?

Connecting at the Pickup Lane

Retailers are having to connect with these pickup shoppers through sample offerings in the consumers&rsq...

Which Way Will We Go? Wayfinding in Retail Stores, 2021

Parents who watched “Moana” on repeat during quarantine are very familiar with the term “wayfinding.”

During the height of the pandemic, many stores used one-way aisles and directional signage to create a specific flow to traffic within the store to aid social distancing. For in-store shopping in 2021, stores are deciding which changes in operations are no longer needed, and which are here to stay.

That said, stores have been using similar wayfinding tactics not only to promote social distancing, but to improve the shopper experience and lean into shoppers’ habits.

For Aldi’s shoppers, wayfinding is noth...

What does product placement offer to the DIYer?

If you’ve taken on a DIY project yourself, you know that preparation is half the journey. A well-designed custom display for building material products can provide a convenient, hands-on experience. This ensures the customer has access to the products they need, without shopping from one end of the store to another. This creates a pleasant, hassle-free in-store experience for your DIY customers. Whether the project is building a new deck, a revamped shed or an outdoor playset, we have your building material display needs covered.

Ways To Display Building Material Products for DIYers

Making multiple trips to the hardware store because you for...

Custom Displays Attract the Audience You Want

Different products have different audiences, so a unique, custom display is a driving factor in reaching your target market. Separating yourself from a generic display with a more engaging display can generate a sale that may have otherwise gone to a competitor. Custom displays appeal to your company’s target audience and give your products the extra touch that exemplifies your brand.

Displays That Captivate DIY Customers

When displaying a door or window product, you want the buyer to imagine it as if it is in their own home, especially for DIY customers. Lighting and staging, along with a hands-on experience, are all important components to d...

The beauty industry is topping $511B in 2021. There is a demand for quick access to these products, which means purchasing in store is the leader in buying cosmetic goods. Although e-commerce has grown significantly, drug stores and pharmacies continue to be the top sellers of cosmetic products. This means you should also be taking security measures to protect your products while they are on the floor. Instead of making your display like all the rest, create one that’s part of your company’s ambience and elevates the customer experience.

Using Mixed Material Displays

Using different materials such as wood, plastic or stone to display health and beauty products can attract the eye o...

CAMP small footprint experiential store in NYC.

The specialty toy store void has loomed large since Toys R Us went bankrupt. No retailer has stepped in to fill the big-box toy retailer's role as the place to go for a full service toy shopping experience. In this Deep Dive article from July, one of the pieces that Retail Dive points out as missing from the Toys R Us model was a more experiential option – where families could both shop and play inside.

With that Toys R Us hole still looming large, we’ve seen others create their own niche within the toy market. Of course, the transactional toy sellers, like Target and Walmart, know they are in the business of selling toys. Period. T...

Trends to Consider for DIY Merchandising Displays

No surprise, people are DIYing more than ever. Whether upcycling old furniture, building treehouses in the backyard or adding a back porch onto their home, people have a passion for creating things with their own two hands.

The DIY movement is growing, and by 2024 could be an over 500 billion dollar industry. People are tackling bigger, more complicated projects and sharing them with their online communities. There’s a lot to digest in this DIY consumer trends report by Venveo, so we’ve chosen the 3 DIY trends we think are essential to consider for DIY merchandising and in-store custom product displays, especially for hardware and h...

Measured vs Unmeasured Results from Retail Display

As a medium, Point-of-Purchase (POP) has long had a chip on its shoulder. Marketers, retailers and producers know that it moves product, but it’s never been considered a “measured medium” by the advertising community. As brands and retailers strive to connect with shoppers, in store remains a top performer – shoppers have missed in store shopping! In the first two quarters of 2021, in-store shopping jumped by 28.5%.

With the increase in shopper confidence, it’s no secret that brands and retailers seek a return on their advertising and promotion investments. To both our clients and us, the measure of any medium is ...