Custom Point of Purchase Displays

    In 1980, there were 8.5 square feet of retail space for every man, woman and child in America.  Today, the number approaches 30 square feet.  Why?  First, the point of purchase displays are aptly named: it’s where most consumer products are purchased.  It’s the only place where the product, the person and the predisposition to purchase come in direct contact.  In 2008, more than 90% of all consumer goods are still bought in a store.  Stores work.

    Second, there’s been a proliferation of retail channels.  Remember when gas stations sold gas and little else?  Remember when discounters sold nonfoods and little else?  Remember when the hardware store was 5000 square feet, not 105,000 square feet?  Bigger isn’t necessarily better but it’s definitely….bigger.

    Third, POP is a multi-billion-dollar industry – nearly $20 billion in the US alone.  As stores have grown, so have the need for effective forms of reaching consumers.  The point of purchase has becoming a measured medium on a par with print, radio and TV.  And study after study shows that 70% of all purchases are made in-store.

    Tusco knows that standing out from the mass of other stock display racks and store display fixtures isn’t easy – but it IS vital.  That’s why they work closely with consumer packaged goods (CPG) companies to create the most effective in-store presence for their clients.  Whether it’s bats for Louisville Slugger or bibs for Carhartt; tile for U S Ceramic or toys for Little Tikes; shower enclosures for American Shower & Bath or bathroom fixtures for Crane; paints for PPG, razors for Gillette, stereos for Bose or tires for Bridgestone/Firestone, Tusco has the experience, the equipment and the passion to create powerful custom store fixtures, permanent displays, and POP solutions for any brand in any environment.