Books and periodicals displays are a great example of retailing to an impulse buying market. Despite the fact that more consumers are reading printed material on electronic devices; people still love the feel of a books or periodicals in their hands. Most anyone can relate to getting a book or reading a magazine from a library and our custom book and periodicals displays are built with that experience in mind.
The total number of books published has increased more than six fold since 2002, expected to have reached approximately 1.76 million new titles in 2012. That works out to around 1,080 new titles and re-editions per one million inhabitants in the United States.
Apart from a slight increase in electronic readership and a corresponding decrease in print readership, most reading habits of American adults have remained surprisingly steady throughout the years. For the past ten years or more, adults in the United States have spent around one hundred hours per year reading, and according to Pew Research, the mean and median number of books read per year have not changed significantly for some time.
As of 2014, the printed magazine industry remained popular with consumers. The success of a magazine can be measured in a variety of ways such as circulation, digital replica circulation, revenue by platform, revenue and annual growth. Single copy sales are also a key indicator of a magazine’s performance. ‘Woman’s World’ ranked top of a list of the leading U.S. consumer magazines in the first half of 2014 with single copy sales amounting to 934,205 copies between January and June 2014. Other magazines which were included in the top ten included ‘Cosmopolitan’ with 774,077 copies, ‘US Weekly’ with 405, 938 and in tenth place was ‘National Enquirer’ with 360,612 copies sold. Despite the rise of digital readers consumer magazines are expected to remain popular due to forecasts made on the industry’s North American revenue from 2008 to 2015. Forecasts reveal that the magazine industry will remain relatively stable. In 2008 the revenue was estimated at 30.29 billion U.S. dollars. In 2014 and 2015 the revenue is expected to stay above 25 billion U.S. dollars in North America.
The need for books and periodicals displays will remain as steady as the market for years to come. Giving the consumer the opportunity for an impulse buy as well as the ability to browse selections as if they were in a library may create greater opportunity to keep pace with the electronic market for books and periodicals.