Marketing guru Seth Godin posted something today that rang true with me (as his posts often do). Just as in the case where his local supermarket “stocks waxy, tasteless tomatoes from Chile and Mexico and Florida” when local produce is truly amazing this time of the year, too many marketers today deliver “good enough.” They’ve abandoned delivering truly memorable, valuable and inspirational products and services. This isn’t universally true, of course, as patrons of Nordstrom, Zappos, Ritz Carlton and even little guys like Bread Head Bakery can attest.
As a company that helps marketers present wares in hundreds, even thousands of stores, we can fall prey to the same malaise. It’s tough to wow when you’re using the same tools for the same products in a c-store, supermarket, drug store and mass merchant.
Finding the wow on a budget is the trick. When you do, though, marketing magic happens
Posted on 5/19/2012 at 8:00:00 PM