What’s going on in the mind of the shopper?
You need to know. After all, it’s the critical retail path to purchase. And the growth of high-quality data about shopper decision making lets us apply science to what had often been purely aesthetic decisions. It fosters ingenuity insights and creative solutions that cut through the clutter to get your products noticed and sold. That’s why we call it “Shopper Buyology.”
The key to successful brand marketing is the application of this shopper marketing insight. Partner with a permanent display expert who understands in-store marketing and how consumers behave as shoppers, and has the ingenuity to make that knowledge work for you.
People go through three distinct stages when they enter a retail environment:
Tusco Display serves clients by understanding this in-store buyology, helping move visitors to become shoppers and then buyers. Because we live in-store.
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Inside the Mind of the Shopper
by Herb Sorensen
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Buylogy: Truth and Lies About Why We Buy
by Martin Lindstrom
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If you’d like more insights into the neuroscience of shopper behavior, these are two great books. Buy them at Amazon.com or give us a call today at 740.254.4343 and ask for Mike Lauber. We’ll make arrangements for your choice of one of these two books, to be hand delivered to you for free.